WILD RIDE NOT RUNNY SIDE
Fall 2015 | In collaboration with Nicole Assini
Using Research processes like brand analysis and market research, we assessed OXO's current products to create a new OXO inspired device.
HOW CAN WE EXEMPLIFY OXO's PLAYFULNESS?
We knew we needed to include OXO's signature silicone handle, a splash of color and a little humor into the experience of retrieving an egg off of the floor.
EMBRACING THE PUN
Drawing inspiration from OXO's identity as a cookware company and the playful nature of the brand, we embraced the pun of using a whisk for egg travel.
Final model was made of a sculpted high density sign foam handle, a PVC body base lined with sculpted sign foam for shape, a center dowel for movement function, a rubber coated wire whisk at the base and a small piece of laser cut acrylic for detail.
In collaboration with Nicole Assini. Photographs by Jane Neiswander.