moDEfI


Fall 2016 | In collaboration with Nicole Assini and Louise Goacher 

Through using  research processes like questionnaires, user interviews, and user observation, we assessed the current state of bike commuting within the Atlanta area to create a commuter bike concept that redefined bike commuting in Atlanta. 

 


CAN YOU MAKE A BIKE THAT APPEALS TO ALL BIKE COMMUTERS?

 

DEVELOPING PERSONAS

 

OBSERVING Commuting HABITS

 

CONCEPT DEVELOPMENT

 

FINAL DESIGN

BIKE WEBSITE

 

CONTEXT PHOTOS

 

In collaboration with Nicole Assini and Louise Goacher. All photographs taken by Jane Neiswander