ELLO


Spring 2016 | Individual Project

Through research processes like market comparisons, VOA, and user observation, I assessed the current electric toothbrush market to create a new electric toothbrush concept.

 

HOW CAN THE TASK OF BRUSHING YOUR TEETH BE MORE FUN?

 

MARKET RESEARCH

Jane Neiswander _ portfolio3.jpg

In order to understand the current toothbrush market. I plotted current products on different spectrums, created VOAs, and observed users to understand problem areas. I found out that harmful bacteria builds up in the parting lines of electric toothbrushes. I also noticed that no two bathrooms are the same. Many times, counter top space is a limited, making toothbrush storage a key issue. 

 

INSPIRATION

 

What are the current style trends? What are the areas for increased communication? How can you encourage users to follow a particular use pattern? How can you anticipate product placement within different environments? How can you make the action of brushing teeth more fun? 
 

 

IDEATION

With the inspiration from a removable silicone grip to cover the parting lines, I began ideation. I wanted the grip to integrate seamlessly as a part of the toothbrush form, but still be removable when the head needs to change.  

I developed a series of design criteria, based on my research, to evaluate my final design on. They included: ergonomics, reduction of gunk, interactive, and off counter storage. 

 

FINAL DESIGN

In the final design, the toothbrush hooks onto the wall. By pulling on the grip on the hook element, you can also remove it. Interactive lighting on the side warns the user of battery life and brushing habits. This helps  to prevent excessive pressure on the teeth and gums. The grips come in many different colors, so users can pick different colors to differentiate their brushes.

DESIGN DETAILS